5 Common Mistakes Businesses Make During a Recall

Posted by Digital Manager on Wed, Feb 26, 2014 @ 10:39 AM

A product recall can have many negative impacts on a business. With the brand’s reputation already on the line due to the public nature of recalls, it’s important to make sure no additional errors are made which could exacerbate the situation.

 

Here are five common mistakes businesses make during a recall:
 
1) Losing Focus on Business Operations

When a company tasks existing employees to execute a product recall, they become less productive in their normal duties. That’s because a recall crisis demands a great deal of attention on top of their normal workload. That distraction during a recall could prolong recovery due to lost opportunity and revenue. By relying on internal resources to handle a recall, companies not only lose revenues associated with the recalled product, but also from other business lines that suffer from a lack of attention. 

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Topics: Stericycle, Recall Readiness, Recall Risk Management, Product Recall Process, ExpertRecall

Product Managers: How to Deep-Six a Medical Device or Pharmaceutical

Posted by Digital Manager on Mon, Nov 12, 2012 @ 01:53 PM

Like most product managers or directors, you want your pharmaceutical brands and/or medical devices to thrive — perhaps even be market blockbusters. You devote hours to your strategy, forecasting, marketing, distribution, and other key functions that map your product’s success.

Still, there are 6 ways you may be threatening to deep-six your product’s existence without even realizing it.

1. Taking a wait-and-see approach toward the product recall process.

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Topics: Stericycle, Pharmaceutical Product Manager, Recall Readiness, Product Manager, Medical Device, Brand Manager, Recall Risk Management, Product Recall Process, Drug Recall Management, Medical Device Product Manager, Medical Device Brand Management, Pharmaceutical Brand Management, Medical Device Management

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