A product recall can have many negative impacts on a business. With the brand’s reputation already on the line due to the public nature of recalls, it’s important to make sure no additional errors are made which could exacerbate the situation.
Here are five common mistakes businesses make during a recall:
1) Losing Focus on Business Operations
When a company tasks existing employees to execute a product recall, they become less productive in their normal duties. That’s because a recall crisis demands a great deal of attention on top of their normal workload. That distraction during a recall could prolong recovery due to lost opportunity and revenue. By relying on internal resources to handle a recall, companies not only lose revenues associated with the recalled product, but also from other business lines that suffer from a lack of attention.