Product Managers: How to Deep-Six a Medical Device or Pharmaceutical

Posted by Digital Manager on Mon, Nov 12, 2012 @ 01:53 PM

Like most product managers or directors, you want your pharmaceutical brands and/or medical devices to thrive — perhaps even be market blockbusters. You devote hours to your strategy, forecasting, marketing, distribution, and other key functions that map your product’s success.

Still, there are 6 ways you may be threatening to deep-six your product’s existence without even realizing it.

1. Taking a wait-and-see approach toward the product recall process.

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Topics: Stericycle, Pharmaceutical Product Manager, Recall Readiness, Product Manager, Medical Device, Brand Manager, Recall Risk Management, Product Recall Process, Drug Recall Management, Medical Device Product Manager, Medical Device Brand Management, Pharmaceutical Brand Management, Medical Device Management

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